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Marketing
Ole’ Thought coach says, “Take out your notebooks; we got us a genuine skull session…”
We are nothing if not omni-disciplinary and resolutely refuse to be intimidated by the morass of theory colliding with theory. We decided to try our own experiment. So the DMSC set up a qualitative research experiment that kicked off in the fall of 09 between University of Tennessee (Martin) and Tennessee State University. Triangulation was achieved for Phase II when Nashville State Community College placed a marketing capstone class into the mix.
Spring 2010 features Phase II: UTM, TSU, NSCC will be promoting a two month social media research experiment supporting the Governors Challenge. DMSC will continue its creative collaboration in other ways, but marketing allows us to bring the key element of analytics into the educational space. Whatever is measured grows.
DMSC feels good about certain basic universal principles which, if allowed to hold sway, will organically sustain any intelligent community.
Analytics allows us to test the null of that hypothesis. Measuring degree by degree of truth, the DMSC explores real-time data with fundamentally-sound research design, ensuring creativity and collaboration to provide any needs self-correcting data.
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